Being a professional artist is about understanding your place on the art scene (local or global) and knowing who the key players are, who is starring, who is emerging etc. Being a professional artist is about meeting the requirements of a career field, getting contemporary relevant and competent. It's important for an artist not only to master a technique, a style but also to learn how to influence the viewer and evoke emotions.
In order to grab viewers’ attention it's not enough just to depict something. A successful artist knows exactly what to do and whom for. The professional approach to artistic practice is to project a certain reaction of your audience. This is the highest level of professionalism and it’s not inborn. It can be learned!
This is what it looks like from the perspective of work in a professional field. The professionals strategize their practice. Artistic practice strategizing lead to high job performance and success throughout a career.The successful career of a contemporary artist is based on some rules and strategies.
And I can help artists to build their own strategy using a theory-based approach.
The key questions we usually work with are:
- How to find the life-long topic to work with
- How to be recognizable
- How to describe and how to explain my art
- How to match all those things to get involved in the contemporary art scene